Accessible, Compassionate Care for Your Whole Family
Dr. Alla Goldburt
✤ LAUNCHING EARLY 2026 ✤
Flow Family Medicine in North Shore, MA offers a fresh, accessible approach to primary care.
This is medicine that makes sense. As a member of Flow Family Medicine, you get direct access to comprehensive, individualized attention from a Board-Certified Family Medicine physician who truly cares. No office co-pays, no deductibles, and no insurance required. With a simple monthly membership, you enjoy compassionate care for all ages that is rooted in meaningful connection and trust, even within the busy flow of everyday life.
Meet Dr. Alla Goldburt
I am a board certified family medicine physician with a passion for whole family health based on trust and meaningful connection.
I emigrated with my family from the former USSR, and spent most of my young adult life bouncing around the Midwest. I studied neuroscience at Carleton College, in the town of cows, colleges and contentment of Northfield, MN. I attended Rush Medical School in Chicago, IL where I started my real world education in community based health disparities. My commitment to becoming a family physician was rooted in a conviction that real connection and trust make a dramatic difference in wellness. I completed my training through the Brown Family Medicine residency in the ‘bucket, Pawtucket, RI. In my short three years there, I was able to build genuine relationships, by providing thoughtful continuity of care that made my patients feel understood and supported.
Then the ocean drew me and my family up to the North Shore, where we are now rooted. I have practiced for almost 10 years in the Malden community where I have grown a dedicated patient following. My goal has always been to make healthcare less stressful and more meaningful for every member of the family. However, in the last few years primary care has become fragmented, confusing and dehumanizing - both to patients and doctors. In 2025 I hit a wall and could no longer tolerate the nonsensical insurance rules that so often negatively impacted the health of my patients. Transitioning to Direct Primary Care (DPC) allows me to out the administrative middlemen and create space to return to the human side of care, to rebuild trust with my patients. I so look forward to meeting you and your family and hearing your stories!
In my spare time, you can find me on the water, going with the flow on my paddleboard or cheering on the fishermen (and lady) in our family. As a lifelong dancer, finding ways to keep active and moving brings me joy. As a lifelong thinker, curling up on the couch and getting lost in a fiction book is equally joyful.
Location
Our office will be located in the North Shore, MA. Sign up below to be the first to hear details about our office.
Dr. Goldburt on why she’s choosing Direct Primary Care.
FAQs
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DPC is centered on a commitment to serve patients without the external influence of insurance companies disrupting the patient-doctor relationship. It is a membership-based model where you pay a flat monthly fee to have direct access to your doctor in the office. The unique payment structure eliminates the administrative burdens that typically interfere with patient care and accessibility. This creates a safe space for patients and families that may have otherwise felt rushed or dismissed by the traditional health care system. The physician can focus on building trust with their patients by providing comprehensive and compassionate direct care.
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There is peace of mind that comes from not being rushed, dismissed, or passed off. In today’s insurance-driven system, care is often delayed, fragmented, and confusing. Patients face high deductibles, surprise bills, long wait times for appointments with limited time with their doctors. Behind the scenes, middlemen—like insurance companies and billing administrators—add layers of complexity that drive up cost of care and pull focus away from what matters- your actual health.
Many patients find DPC valuable because it offers more time, access, and personal attention than a traditional primary care office. DPC practices limit the number of patients that we take care of, so you can get same- or next-day unrushed visits and reliable follow-up. With increased accessibility and unrushed visits, 80-90% of your health care needs can be managed by your primary care doctor all for a transparent monthly fee.
For treatments we cannot provide directly, we negotiate rates with imaging centers, laboratory services, and specialty groups so if you do have to pay out of pocket, you’ll know your exact out-of-pocket cost.
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Yes—you still need insurance for coverage outside of the scope of primary care such emergencies, hospitalizations, and specialist care. Think of DPC as the foundation of your healthcare: we handle most of your routine, preventive, and urgent needs. Health insurance or a health sharing plan is still important for situations outside of the scope of primary care.
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Yes, though we will accept you as a patient no matter what insurance you have (or don’t have).
In Massachusetts right now, HMOs and MassHealth ACOs require referrals to come from “in-network” providers. On the federal level, most Medicare Advantage and Tricare plans have the same requirement. This means these insurers can refuse to pay for any services or prescriptions that are not ordered by an “in network” physician. As we have opted out of the constraints of the insurance networks nonsense, we will never be considered “in-network” and legally cannot bill Medicare or Medicaid for our services. If you have one of these plans, you may need to also establish with an “in-network” PCP for referral purposes.
PPO plans, traditional Medicare and Health Share plans do not make you choose an “in network” primary care doctor, so you can see whomever you wish for primary care. In particular, high deductible PPOs with an HSA option, catastrophic plans, health sharing ministries or supplemental insurances pair very well with DPC. In Massachusetts in 2026, the cost of health insurance is expected to go up dramatically regardless of whether you purchase it through the Health Connector or your employer.
Pairing a lower-cost insurance or health sharing option with DPC can be more affordable than traditional insurance alone, while still protecting you in case of major medical expenses. Additionally starting January 2026, a person with an HSA-qualified health plan will be eligible to contribute those funds to pay for their DPC fees. Some people elect to work with a health ministry or utilize supplemental policies to simplify their costs.
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If you need care beyond what we can provide in our clinic, we’ll help coordinate referrals to trusted specialists or imaging centers. We’ll remain involved in your care, making sure your results are explained clearly and that nothing falls through the cracks. We also help patients access discounted cash prices for labs, imaging, and some specialist visits when possible.
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Our membership is a simple monthly fee that is significantly less than your cell phone bill (between 75-150$/month). This covers comprehensive primary care via unlimited visits, procedural care, virtual care, and direct messaging. There are no hidden fees, and you’ll always know exactly what’s included. To learn more details about our membership fees and services, please sign up below.
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Both models offer more time and access compared to traditional practices. The key difference is cost and billing. Concierge practices typically bill insurance and charge a large annual retainer on top. DPC practices do not bill insurance at all and keep pricing simple and transparent with a lower monthly membership fee.
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We will offer same- or next-day appointments when you need to be seen, longer visit times so you never feel rushed, and direct access to your physician by phone, text, or email. We will be available after typical business hours for triage and support. You deserve a well trained and well rested physician that is not burned out by the unending grind of the fee for services system. Sign up below to learn about our hours and availability.
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We strongly support evidence-based preventive health practices, and believe that vaccinations provide the best chance at wellness for your family and ours. We will take the time to understand vaccine hesitancy and address individual questions with answers based in science, while acknowledging that our emotional selves can play a large role in decision making.
If you do not plan to vaccinate your child at all then our practice is probably not the best fit for you.
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Our clinic is conveniently located at the intersection or Route 1, Route 128 and Hwy 95 in Peabody, MA. There is plenty of free parking, including many designated handicapped only spots. Our office is designed to feel welcoming and sensory friendly for the whole family.
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We are excited to begin welcoming patients starting in early 2026. Memberships are limited to ensure personalized care, so we encourage you to join early and reserve your spot. Sign up below to be the first to hear when memberships are available for purchase.
 
Join us.
To learn more about joining Flow Family Medicine, please join our waitlist. We will be reaching out in early 2026 with more details about membership options, and how to sign up.
hello@flowfamilymedicine.com